Cleared to Care Campaign
graphic design, brand asset development
This is a story about how I delivered seven assets in less than seven days.
Project Overview
Deliverables: One logo, three rack cards, one
2-pocket folder, one tri-fold brochure and one email signature
​Project Length: 7 days
Tools: Adobe Illustrator, Adobe Photoshop
A two-pocket folder with the Florida Department of Health, Division of Medical Quality Assurance information.
Logo that reads "Compliance Counts: Are You Fingerprint Ready?" with a faint image of a fingerprint and a checkmark.
Logo that reads "Cleared to Care, Don't Delay, Get Screened Today!" with images of a heart and two avatar icons.
A two-pocket folder with the Florida Department of Health, Division of Medical Quality Assurance information.
Background
In July 2024, Florida passed HB 975 Background Screening Requirements for Health Care Practitioners, requiring background screening for previously non-screened health care practitioners. To support this mandate, I was tasked with creating a cohesive brand for the statewide campaign, designed to communicate the new requirements clearly and effectively to practitioners.
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The project began with an intensive logo design phase, where I developed six distinct options, each reflecting the transparency and sense of duty expected from health care practitioners while also ensuring accessibility for a diverse audience. After extensive review, the final logo choice set the foundation for the campaign's visual identity.
From there, I created comprehensive brand and style guidelines that would guide the campaign's collateral across all platforms, ensuring consistency in tone, color, typography, and imagery. The guidelines provided detailed instructions for the application of logos, color schemes, and messaging hierarchy, allowing all stakeholders to deliver unified and effective communications.
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Once this initial planning phase is complete, the campaign will shift to practitioner outreach, with targeted messaging designed to notify healthcare providers about the new background screening requirements.